Who we are

As Colorado State University Pueblo’s student-run newspaper, The Today aims to provide breaking and enterprise news, lifestyle and sports coverage of interest not just to our more than 4,000 students, faculty and staff, but to the greater Pueblo community.

In a time when media credibility is under attack and news organizations are shrinking; when social media dominates our consumption patterns; and when misinformation is rampant, The Today is infusing multimedia journalists with the skill sets they need to leave the classroom and burst into the newsroom. Our students are reporters, writers, editors, videographers, photographers and commentators. They are credentialed as professionals and expected to comport themselves as such. Consequently, they do the caliber of work you would expect from any professional newsroom in the country.

Whether on the front lines or the sidelines, our reporters are in the thick of happenings not just on campus, but in the greater Pueblo community.
The real-world experience our student journalists gain translates into successful, productive communications careers. When a budding professional gets hands-on experience, that person gains practical and soft skills crucial to the job, and develops critical ethical and value judgments. It’s in these journalistic trenches that education becomes so much more than just theory.

The Today operates and prints with the generous support of the Colorado State University system, the Colorado Legislature, the CSU Pueblo Foundation, personal donations and corporate underwriting. We are proud to be a fully credentialed newsroom partner of the Colorado Media Project and a member of the Society of Professional Journalists.

Who we serve

The Today’s readership has long been the more than 4,000 students, faculty and staff who call Colorado State University Pueblo their academic and professional home.

However, in today’s current economic climate of newsroom consolidation and shrinking resources, we subscribe to the belief that a college newspaper serves more than just its campus. Our work isn’t confined to an institution’s grounds; much like the institution itself, we hold a responsibility to inform, educate and entertain the community that supports us.

That’s why The Today, in addition to having recently completed a comprehensive, student-led redesign, is renewing its commitment to covering issues of importance to Pueblo and all of Southern Colorado. In addition to our beautiful tabloid print product, we maintain a vibrant digital presence through our website, social media and electronic edition that, in our increasingly interconnected world, has the capacity to share our beloved community with the globe.

Ad sizes and rates

The Today prints as an 11 by 11-inch tabloid with a quarter-inch bleed. We proudly offer doubletruck, full, half, quarter and eighth-page advertisements to fit every budget and need.

Half-page advertisements may be oriented vertically or horizontally; all underwriters enjoy full-color treatment with our compliments. A 20 percent premium will be assessed for underwriters wishing to reserve space in the doubletruck or on page 2; a 10 percent premium will apply to space reserved on inside pages.

We are equally happy to work with our partners on a digital campaign utilizing social media or our website to share your message.

 On campus/nonprofit rate

                                        8x buy *                     4x buy*                  open

Doubletruck                   $175                            $190                    $200
Full page                           $88                             $95                      $100
Half page                          $45                              $48                       $50
Quarter page                    $20                              $22                       $25
Eighth page                      $12                               $14                       $15
Sponsorship**                 $20 per edition

Off campus rate

Doubletruck                    $210                            $228                  $240
Full page                          $105                            $114                    $120
Half page                           $55                               $57                    $60
Quarter page                     $25                               $28                   $30
Eighth page                       $12                                $14                   $15
Sponsorship                      $25 per edition

All ads must be paid in full prior to placement. For further details, contact Faculty Advisor Regan Foster.

* For four and eight-time run purchases, prices are per edition.
** Sponsorship includes a public “thank you” in either a quarter-page house ad or in the staff box.

For advertising information, contact Faculty Advisor Regan Foster at 719-313-8134 or regan.foster@csupueblo.edu.