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Apple Announces Online Movie Rentals

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Along with Apple Inc.’s release of a super thin laptop, MacBook Air, Chief Executive Steve Jobs, also confirmed the company’s alliance with all six major movie studios in a plan to offer films over the Internet within 30 days after they’re released on DVD, according to The Associated Press.

Apple has been working hard over the past two years in an effort to combine internet technology into home entertainment devices. The plan is an effort to make the Internet more of a mass media technology. This would give Internet the crowd-drawing power that television has held for years.

Apple will use iTunes to catalog more than 1,000 movies for the price of $2.99 for older movies and $3.99 for new releases. The service was announced Tuesday and will be available by the end of February.

Users can download a movie and keep it for up to 30 days giving them 24 hours to finish a movie once it’s started. Users can also watch the movie instantly over a broadband Internet connection.

Apple has partnered with 20th Century Fox, Walt Disney, Warner Brothers, Universal, Paramount and Sony to offer the service to anyone with a Mac, Windows-based machine, iPhone, iPod or Apple TV set-top box.