The CSU-Pueblo Foundation has developed a new way to bring in support for the university. The Foundation has partnered with 80/Twenty Wines to market ThunderWolf Red, a specially-made wine created specifically to support the school and the Alumni Association.
80/Twenty Wines is a family business owned and run by John Myers. Myers said the company has done a number of special wines for different businesses, and he was excited to partner with the university when he was approached by the CSU-Pueblo Foundation.
According to Myers, $2.00 from every bottle of the ThunderWolf Red sold will be donated to the Alumni Association in order to further scholarship opportunities for current and future students.
“We had been working on the idea of creating a new wine for the university since the beginning of the year,” Myers said. “This is the eighth specialty bottle that we have done for a business or an organization. As far as this one goes, Tracy Samora was the drive to create the wine.”
Samora is the Director of Alumni Relations at CSU-Pueblo.
“The idea came from Carol Rickman, who is a 1983 alumna, a member of the alumni board, and is probably most well-known as ‘Tundra’s mom’,” Samora said. “Carol had worked on a similar project for another organization in town, in partnership with 80/Twenty Wines, and presented the idea to the alumni board.”
According to Samora, the wine is an idea that the alumni board initially discussed in August 2013.
“We began looking at the design and concept in January 2014. We finalized the label design and name of the wine in April 2014 and wanted to have the first bottle ready to sell in August at the CSU-Pueblo Athletics Department’s annual lobster bake,” she said.
ThunderWolf Red Wine was developed in Italy and is flavored to bring out more of a fruity component. The wine sells for $12.80 a bottle, and a 12 percent discount will be applied to cases of 12 bottles, which will sell for $145.12 including tax. Myers reports that to this date, the store has sold over one hundred bottles of ThunderWolf Red.
80/Twenty Wines is located at 415 N. Greenwood in Pueblo. The ThunderWolf Red wine will only be on the shelf until the end of the year.